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CHCH-TV and Pelmorex
Communications Help Ontario Enhance Red Alert Warning System


More Ways For Ontarians To Receive Emergency Alerts Toronto, Ontario, May 5, 2011- Emergency Management Ontario (EMO), now has the ability to issue Red Alerts more widely in the case of impending, lifethreatening emergencies, over the province's TV airwaves thanks to a partnership with Pelmorex Communications and CHCH Television.

The province is using Pelmorex’s National Alert Aggregation & Dissemination System to distribute its emergency “Red Alerts” to broadcasters across the province. CHCH in Hamilton/Toronto is the first over-the-air TV broadcaster to participate in the program, having already broadcast demonstration messages issued by the province on several occasions.

“The beefed up Red Alert system will be more effective in warning Ontario families of impending emergencies,” said Jim Bradley, Minister of Community Safety and Correctional Services, of the new program.

The Red Alerts are part of Ontario’s Emergency Public Warning System and were first introduced in 2008. Red Alerts are issued when three key criteria are met: · A municipality or provincial ministry confirms that an incident is occurring and the information has been validated by EMO · The emergency poses an immediate threat to the life, safety and property of Ontarians in a specific area of the province · The alert is necessary to inform Ontarians of the danger and tell them what protective measures and other actions can be taken to protect themselves and their family

“As owners of The Weather Network and MétéoMédia, we were the first to broadcast Ontario’s “Red Alerts” using the new system. “We understand the importance of getting critical, life saving information to our viewers as soon as possible, said Paul Temple, SVP Regulatory and Strategic Affairs, Pelmorex Communications. “And now other broadcasters such as CHCH are also showing leadership by using the system.”

“The entire process was simple to implement and allows CHCH to automatically pass on critical life-saving information to its viewers any time of day. It’s a great way for CHCH to contribute to the safety of the communities it serves,” said Chris Fuoco, Vice President, Sales & Marketing.

Trispec Communications, a respected technology provider and engineering firm, provided the necessary technical interface to allow CHCH-TV to access and display the alert messages over its broadcast signal. “The work with Pelmorex and CHCH-TV proves that there are simple, cost-effective ways for broadcasters to access and display Ontario’s Red Alert emergency messages,” said Nigel Smith, Director of Business Development.

QUICK FACTS
Red Alerts are passed through the NAAD System unaltered in just seconds  There is no fee or charge to access the Red Alerts  Red Alerts are available over the NAAD system to any TV broadcaster, cable company, radio station, newsroom and website throughout Ontario  Broadcasters have complete control over content and timing of the Red Alert broadcast

LEARN MORE
Read more about the National Alert Aggregation and Dissemination System. About CHCH CHCH started broadcasting in 1954 and is proud to be the news leader for Hamilton and the surrounding Halton and Niagara regions. CHCH produces more original news programming than any other local television station in North America. With a primetime line-up anchored by movies, news magazine shows, and hit dramas; CHCH is available to over 96% of Ontario households and is viewed by millions nationally each week. Established in 2000, Channel Zero Inc. is an independent Canadian broadcaster that owns two specialty channels, Movieola and Silver Screen Classics, and two over the air channels, CHCH in Hamilton and Metro 14 (CJNT) in Montréal. In 2006 Channel Zero started Ouat Media – a Toronto-based company that specializes in the worldwide distribution of award-winning short films.

About Trispec
Trispec Communications Inc. is a wholly owned and private Canadian engineering and technology firm which has been providing ISPs, WISPs , Contractors and Major Telecommunications clients with industry recognized products and services for over 25 years. From optical networks to CATV solutions or Emergency Response Solutions, our highly skilled professionals set high standards in transforming ideas into profitable turnkey network platforms. Let Trispec Communications Inc. engineer the how™ for your broadband wireless, Test and Measure, IP and Outside Plant needs.

About The Weather Network and MétéoMédia
The Weather Network and its French counterpart, MétéoMédia, are among the most popular media brands in Canada. They are the undisputed leader of weather information services in Canada across all mediums including cable, satellite, internet, wireless and newspapers. The specialty television networks are among the most widely distributed and frequently consulted television networks in Canada. The websites, theweathernetwork.com and meteomedia.com, are among Canada’s leading web services. All wireless carriers now distribute The Weather Network and MétéoMédia on their services. As the leading source of weather services in the commercial market, energy companies, municipalities, road services and numerous other commercial clients have their weather information needs met by The Weather Network and MétéoMédia. The growth of The Weather Network and MétéoMédia can be attributed to the continued focus and commitment put into providing the very best weather information to Canadians whose activities are dependent on weather.

For more information, please contact:

Ĉaroline Claveau
Trispec Marketing
514-328-2025 ext. 2256
cdaveau@trispec.com
www.trispec.com

Rhonda Messieh
Marketing Manager
CHCH
905-645-2071
416.492.1595 ext. 2071
rhonda.messieh@chch.com
www.chch.com

Deanna Ghandour
Pelmorex Communications
905-829-1159 ext. 1358
dghandour@pelmorex.com
www.alerts.pelmorex.com



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